You’ve written your great quality content. Time has gone by and the visitors to your website have kept your business busy. Then things start to slow down and you realise that while you’ve been busy the content on your website has become out of date. Events you had talked about as coming up are now a long time past, and products that were new are now second line.
This is the trouble that most websites suffer from. They are not kept up to date and the content is old and no longer relevant. Visitor may still be finding your website but they are put off by the information they find that is noticeably old. So they don’t stay, and you are losing potential customers.
Although it is a hard thing to do when you are busy, it is worthwhile setting aside half an hour a day, or even only a week, to update your website. Even if the time is just spent checking over the pages and making sure there is nothing out of date. Doing this will help you stay on top of your competition by keeping your quality content fresh and relevant. Showing the search engines that the website is active, and the content is important.
Looking through your own website at least once a week will help you to notice if there is anything wrong. Perhaps your hosting service have upgraded their software and now something isn’t working correctly on your website because it relied on the old version. How long would it have been before you noticed something was broken on your website before you started losing customers?
Keeping a check on your website also gives you the time to add the odd paragraph while you think about it. If you are removing an event that has happened, or a product that is no longer new, why not add something else that is about to happen, or a new product coming in. Advertise that your business is moving, that things are going on. It will show your visitors that you have enthusiasm for your business and your products and they will then share in your enthusiasm.
If you can keep your website up to date, it will help to keep your business busy all the time. If your website suffers when you are busy, you will notice that your business will go through patches of being busy and then being slow. If you can keep the maintenance going on through the busy times, you will find that you won’t go through the slow patches. This is good for you and for your business.
This is part fifteen of a twenty four part series of tips provided by cannedSunlight Web Design Costa Blanca to celebrate the run up to Christmas. You can view the other tips here: Tips 1-12, Tip 14. Come back tomorrow for further tips and advice on how to get a great website that works for you or your business.