Tip 20 – Use advertising to promote your website

We have talked about how it is good to get as many legitimate links back to your website as possible. (Without using link farms, or buying links). It is also good to advertise your website when you first start up, to lift the initial awareness of your business and it’s website. There are several ways… Read more »

Tip 19 – Add sharing buttons to your website

We’ve talked about using social media accounts to promote your website, and to create links back to your website. It is also something you can do for your visitors. You can add facebook and twitter buttons on your website that link back to your own social media accounts so your visitors can follow you. But… Read more »

Tip 18 – Use Linkedin for Professional Networking

Linkedin will help you establish your professional profile online, and make you an expert in your field. In the real world you are likely to carry out your professional networking by going to business networking clubs and meeting other professionals. There you will exchange business cards and information about your profession and meet other people… Read more »

Tip 17 – Get a Twitter account

Twitter can be a difficult social media platform to understand. It appears at first look, to be dedicated to short text message type status updates. Who would be interested in that, you may well ask. But used in the correct way Twitter can be an invaluable networking tool. Twitter is about the present, what is… Read more »

Tip 16 – Take advantage of Social Media

Love it or hate it but social media (facebook, twitter, linkedin etc.) now plays a very important part in the search ranking of your website. Because of the social media revolution and the huge popularity of facebook, search engines have changed how they rate websites. They now include how much a page is shared. For… Read more »

Tip 15 – Don’t let your content get out of date.

You’ve written your great quality content. Time has gone by and the visitors to your website have kept your business busy. Then things start to slow down and you realise that while you’ve been busy the content on your website has become out of date. Events you had talked about as coming up are now… Read more »

Tip 12 – Choose a Stylish Modern Template

So you’ve chosen to build your own website. You don’t have to be a fantastic web designer to have a great looking website. If you are using site-builder software that comes with your hosting package you will probably have the choice of many free template designs that come with it. Don’t feel you are stuck… Read more »

Tip 11 – How to do Search Engine Optimisation

We mentioned a little bit about search engine optimisation in the previous tip, but without the long name. It is also known as SEO, and is something that has become so important in the internet industry that the phrase has also filtered down to the general public. Large companies will pay a lot of money… Read more »

Tip 10 – How to write good quality content

The search engines will rate the pages in your website based on the quality of the content. It should be unique, informative and interesting for your visitor. This is quite hard to do as there are probably thousands of websites online that will be covering the same topic/product as you. One thing you should definitely… Read more »

Tip 6 – How to create your own website

Over the next few tips I will give you some recommendations on how to create your own website, a good content management system to use, how to choose a domain name and what hosting package to use. If you are happy working on a computer and following tutorials and online information, these tips are for… Read more »

Tip 5 – Get found in search engines

The use of the word ‘web’ to describe the internet is very apt. The internet is like a giant spider’s web because all the websites are interlinked. It is essentially a massive network of computers all linked together to provide information for anyone anywhere in the world. Search engines send out little programs known as… Read more »