The search engines will rate the pages in your website based on the quality of the content. It should be unique, informative and interesting for your visitor. This is quite hard to do as there are probably thousands of websites online that will be covering the same topic/product as you. One thing you should definitely avoid is plagiarism. If a search engine finds duplicate content on your website, that matches another website, it can tell which is the older version and will place the newer one significantly lower in the search results.
So how do you write good quality content? As we suggested in Tip 9, it is important to know your user and what they are coming to your website for. Think about the words and phrases they might type into a search engine in order to find your website and use these words and phrases in your headings and content. Answer the questions you think they might be asking when they come to your website. You will find it is easy to write for your visitor, once you know what they want to find out. It is also useful to know your own product, service, or business very well so that you can write engagingly about the subject.
Here are some further things to consider when you are writing your quality content:
- Keep the sentences short and to the point. Don’t waffle as long sentences are considered difficult to understand.
- Try to write a minimum of 300 words per page.
- Use search engine key phrases in the headings on your page.
- Consider what the visitor will want to know at all times, and write for them.
With all these things in mind and your page title, you should be able to write a list of points to include in that page. You can then expand on that with informative sentences explaining those points. Before you know it you will have a whole page of quality content.
This is part ten of a twenty four part series of tips provided by cannedSunlight Web Design Costa Blanca to celebrate the run up to Christmas. You can view the other tips here: Tips 1-8, Tip 9. Come back tomorrow for further tips and advice on how to get a great website that works for you or your business.