This is our final tip of the series. I hope you have enjoyed reading the past twenty three tips and that you have found something to help you improve your own website. If you are looking for more information, we at cannedSunlight are here to help you with all your website needs. Whether you need… Read more »
Tip 23 – Use a website maintenance package
We have already talked about keeping your content up to date and how important that is. You may find that you don’t have the time, or perhaps you are struggling to understand a certain aspect of your website. Don’t be afraid to ask for help. Most web design companies will offer a maintenance package to… Read more »
Tip 22 – Use your domain email address
It is quite amazing how many businesses there are that have a website but don’t use their domain email address. For example they have the domain www.yourbusinessname.com but they don’t use the email address associated with it e.g. info@yourbusinessname.com. If you have your own domain name, you have the opportunity to have any email address… Read more »
Tip 21 – Use your domain name in stationery
Probably the best way to advertise and promote your website is to include the address for it in your business stationery. This means that every time you give out a business card, include a ‘with compliments’ slip, send a letter or an invoice, you are promoting your website. If you have already had your stationery… Read more »
Tip 20 – Use advertising to promote your website
We have talked about how it is good to get as many legitimate links back to your website as possible. (Without using link farms, or buying links). It is also good to advertise your website when you first start up, to lift the initial awareness of your business and it’s website. There are several ways… Read more »
Tip 19 – Add sharing buttons to your website
We’ve talked about using social media accounts to promote your website, and to create links back to your website. It is also something you can do for your visitors. You can add facebook and twitter buttons on your website that link back to your own social media accounts so your visitors can follow you. But… Read more »
Tip 18 – Use Linkedin for Professional Networking
Linkedin will help you establish your professional profile online, and make you an expert in your field. In the real world you are likely to carry out your professional networking by going to business networking clubs and meeting other professionals. There you will exchange business cards and information about your profession and meet other people… Read more »
Tip 17 – Get a Twitter account
Twitter can be a difficult social media platform to understand. It appears at first look, to be dedicated to short text message type status updates. Who would be interested in that, you may well ask. But used in the correct way Twitter can be an invaluable networking tool. Twitter is about the present, what is… Read more »
Tip 16 – Take advantage of Social Media
Love it or hate it but social media (facebook, twitter, linkedin etc.) now plays a very important part in the search ranking of your website. Because of the social media revolution and the huge popularity of facebook, search engines have changed how they rate websites. They now include how much a page is shared. For… Read more »
Tip 15 – Don’t let your content get out of date.
You’ve written your great quality content. Time has gone by and the visitors to your website have kept your business busy. Then things start to slow down and you realise that while you’ve been busy the content on your website has become out of date. Events you had talked about as coming up are now… Read more »
Tip 14 – Increase Visitors to your Website with a Blog
Do you have something to say about your business or products? Do you have regular news or information updates you can write about? If you do, a blog is a great way to keep your website fresh and up to date. It doesn’t even have to be called a blog. It could be a news… Read more »
Tip 13 – Selling your products online
If your business has products that it can send by post having an online shop is a good way to increase your shop sales. Setting up an online shop is not always easy however. There are plenty of online hosting companies that sell all-in-one online shops, ready for you to add products to. These can… Read more »
Tip 12 – Choose a Stylish Modern Template
So you’ve chosen to build your own website. You don’t have to be a fantastic web designer to have a great looking website. If you are using site-builder software that comes with your hosting package you will probably have the choice of many free template designs that come with it. Don’t feel you are stuck… Read more »
Tip 11 – How to do Search Engine Optimisation
We mentioned a little bit about search engine optimisation in the previous tip, but without the long name. It is also known as SEO, and is something that has become so important in the internet industry that the phrase has also filtered down to the general public. Large companies will pay a lot of money… Read more »
Tip 10 – How to write good quality content
The search engines will rate the pages in your website based on the quality of the content. It should be unique, informative and interesting for your visitor. This is quite hard to do as there are probably thousands of websites online that will be covering the same topic/product as you. One thing you should definitely… Read more »